Tag Archives: foursquare

UK Foreign Office checks in to Foursquare

A few months ago at Gov Camp (big thanks to  Dave Briggs for making it happen) I had a discussion with someone from the Foreign Office about how the rise in geo-location social media (i.e. Facebook Places, Foursquare, Gowalla etc) could potentially be used to help spread travel information to UK citizens whilst they travel.

I’m delighted to say that  the Foreign Office is now the first UK government department to join  Foursquare. As you travel around the world, you can ‘check-in’ your location – be it at the airport, train station or tourist attraction – and view ‘tips’ about the venue you are at or venues nearby.

In his latest blog, Head of Digital Diplomacy Jimmy Leach said:

“…we’ll be using Foursquare to make as many as possible of the 8 million people already on there aware of where our embassies are, for when they need help, and to distribute information where we think it’s useful – at airports, major tourist venue and hotspots. And if the last 6 months have taught us anything it is that the sort of advice the Foreign Office produces can be invaluable to British nationals (and others) as they live and travel overseas.”

I really like the fact that the Foreign Office is trying new ways to communicate with users and shows that whilst there may not be much money in government these days the spirit of Gov 2.0 is well and truly and alive. Just think what else could be done if there was a bit of cash

What do you think? How else do you think the Foreign Office could reach more people and send them relevant travel advice. 

Dallas restaurant offers free food via social media…and reaches 2million

Chili’s Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network, a tactic designed to drive foot traffic into its restaurants.

At participating locations nationwide for a limited time only, Foursquare subscribers who check in at Chili’s will receive a free order of chips and house-made salsa. Participating locations will be demarcated on Foursquare with a “special offer” flag whenever a guest is within 200 yards of the restaurant.

“Chili’s Grill & Bar wanted to capitalize on the popularity of Foursquare to offer a cutting-edge incentive with our guests,” said Nicole Cochran, director of marketing at Chili’s Grill & Bar, Dallas, TX. “Additionally, our Foursquare offer is a unique way to leverage mobile marketing that is current and relevant.

“We also utilize our bloggers and advocate program to help promote this offer and encourage Foursquare’s 2 million users to take advantage of the deal.”

Chili’s Grill & Bar is the flagship restaurant brand of Dallas-based Brinker International Inc., which specializes in casual dining.

Chili’s has 1,499 locations in 30 countries and two territories.

To unlock Chili’s chips and salsa offer with a coupon for instant redemption, guests check-in on Foursquare at participating Chili’s locations.

Here is a screen grab of the Chili’s offer on Foursquare:


Ms. Cochran said that with more than 2 million users and counting, Foursquare has given Chili’s a simple way to engage its tech-savvy brand fans.

“Additionally, if someone checks-in near a Chili’s location, they will receive the same notification about our offer as those who check-in at the restaurant,” she said. “This is a great way to drive traffic for people who are seeking dining options in the immediate area.”

Full story on Mobile Commerce Daily