Mexican side replace shirt names with Twitter handles

Mexican Primera Division side Jaguares have taken their dedication to Twitter to a new level, by printing players official account names on the back of their shirts.This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans. However, most initiatives so far have come from players themselves, rather than from their clubs. The club even added its own Twitter handle to the front of its players’ shirts.Although the initiative is a first in Mexico, it’s not completely new; in fact, the Spanish club of Valencia had already done almost the same last month. In the absence of a sponsor, the club had used its own Twitter handle on the front of players’ shirts in lieu of a sponsor’s name.While Valencia’s campaign didn’t involve a sponsor, Los Jaguares’ shirts combine both worlds and promote their sponsor’s Twitter account at the same time as their players’. As you can see on the picture, the club is sponsored by the beer brand Cerveza Sol, which largely benefits from this marketing stunt.However, it doesn’t seem to have converted that well so far: the official Twitter account for the club only has 10,000 followers as we write. As for its Colombian striker Jackson Martinez @jacksonm9, the two tweets he has posted only won him a mere 569 followers.

via Mexican side Jaguares de Chiapas replace shirt names with Twitter handles | Football Marketing.

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