So this advert is going somewhat viral. Have a look and see what you think. It’s highly evocative to say the least, but I find it too much. I’m not sure I feel comfortable with brands leveraging human emotions of sadness to this extent, I’d rather focus on positive messaging and the benefits of a brand as oppose to what consumers are missing out on without the given product/service. It’s clearly a powerful advert but part of me just doesn’t feel comfortable with it, it makes me feel cynical about the brand – that it’s being highly manipulative and disingenuous. I’m all for brands trying to be appear more human but this is too much for me….But what do you think?