‪Decoded – Advertising campaign of Jay-Z's book with Bing Maps [video]‬‏

I’m not a big fan of Bing (perhaps I need to spend more time on it) but this campaign is great. I don’t need to write much as it’s all explained in the below video but the main point is that there was a 7% increase in Bing usage. Impressive stuff. The video talks about how the campaign was covered by major online influencers, but let’s not kid ourselves I’m sure you could film Jay-Z standing still in an empty car park in Slough (no offence intended) and get global coverage. Also, I’m sure there was a major PR strategy running alongside the social/digital execution. Nonetheless, fair play to Bing, I love this campaign and if the stats are to be believed it had a realy positive impact on the business. Hats off

*Thanks to my colleague Katy Borluvie for pointing this campaign out to me

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