Underheard in New York is an initiative to help homeless New Yorkers speak for themselves through Twitter.
Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid phone, a month of unlimited text messaging and a Twitter account.
While Underheard in New York has no direct fundraising component, the campaign aims to give people a better understandins homelessness and inspire them to volunteer or donate to shelters like the NYC Rescue Mission.
The four men are a pilot group that the team hopes to expand with more Twitter accounts and voices from the New York area. Although the co-founders will close the initiative after their internships end, Weeks is looking at a bigger picture.
I think this is a nice idea but I’m not sure it will deliver any sustainable long-term benefits without a campaign and/or donation drive alongside it. It feels a like half a great idea to me…what do you think of the initiative?