City Harvest,a charity which feeds homeless New Yorkers, is reaching donors with an innovative advertising campaign that uses technology commonly used by for-profit marketers but new to fundraisers. On advertisements in print, phone kiosks, transit shelters, and on Facebook, City Harvest has incorporated a QR code, which functions like a barcode and can be scanned by mobile phones.
By scanning the QR code users will have the option to go to the City Harvest website, read facts about City Harvest, view a video illustrating City Harvest’s work, and make a donation online or by clicking a button to call City Harvest directly. Donors can choose the amount they wish to donate and get more information about City Harvest at the touch of a button.
The QR codes can be found on City Harvest’s new advertising campaign featuring New York City residents that have taken action to fight hunger.
“In an era of mobile technology, potential donors want and expect to be able to act immediately,” said Jilly Stephens, executive director of City Harvest. “QR codes allow New Yorkers just learning about City Harvest to get more information quickly and easily as well as give.”
“QR codes are changing the future of donor-charity relationships. They allow nonprofits to interact with their donors by exchanging engaging content,” said Irina Skaya, marketing manager at Horizon Media. “QR codes can be used without monthly running costs and function without limiting the dollar amount donors give to the nonprofit.”
Currently, City Harvest helps feed over 300,000 hungry men, women, and children each week. Donate