Dallas restaurant offers free food via social media…and reaches 2million

Chili’s Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network, a tactic designed to drive foot traffic into its restaurants.

At participating locations nationwide for a limited time only, Foursquare subscribers who check in at Chili’s will receive a free order of chips and house-made salsa. Participating locations will be demarcated on Foursquare with a “special offer” flag whenever a guest is within 200 yards of the restaurant.

“Chili’s Grill & Bar wanted to capitalize on the popularity of Foursquare to offer a cutting-edge incentive with our guests,” said Nicole Cochran, director of marketing at Chili’s Grill & Bar, Dallas, TX. “Additionally, our Foursquare offer is a unique way to leverage mobile marketing that is current and relevant.

“We also utilize our bloggers and advocate program to help promote this offer and encourage Foursquare’s 2 million users to take advantage of the deal.”

Chili’s Grill & Bar is the flagship restaurant brand of Dallas-based Brinker International Inc., which specializes in casual dining.

Chili’s has 1,499 locations in 30 countries and two territories.

To unlock Chili’s chips and salsa offer with a coupon for instant redemption, guests check-in on Foursquare at participating Chili’s locations.

Here is a screen grab of the Chili’s offer on Foursquare:

chilis-foursquare-offer-screen-shot-wide-07281

Ms. Cochran said that with more than 2 million users and counting, Foursquare has given Chili’s a simple way to engage its tech-savvy brand fans.

“Additionally, if someone checks-in near a Chili’s location, they will receive the same notification about our offer as those who check-in at the restaurant,” she said. “This is a great way to drive traffic for people who are seeking dining options in the immediate area.”

Full story on Mobile Commerce Daily

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