The tweeting oven – BakerTweet

Creative agency Poke have come up with a truly novel idea to promote the baked goods made by the Albion Bakery in Shoreditch, London – introducing BakerTweet…

In Poke’s own words:

“Everyone knows the best time to get your baked goods is when they’re fresh out the oven. So we figured that this could be a killer use of Twitter. Letting followers know that fresh goodies are ready right now. But bakeries don’t want laptops or phones lying around in the kitchen. Flour, eggs and technology don’t mix so well. So we built BakerTweet.

It’s a bespoke piece of hardware (with Arduino-based guts) that allows our friends at Albion across the road to select what’s just been baked and ping the relevant Twitter message to local customers. Meaning that you can time your trips to Albion to pick up the freshest freshness.”

The Tweets sent out by BakerTweet don’t just include details of what’s fresh out of the oven, they also include a link to a picture of the freshly baked dough.

*Thanks to Daniel Ryder for bring this to my attention

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