Charity Farm Africa have come up with a novel way to fundraise, combining the age old charity idea of promoting ‘alternative gifts’ (i.e. donations to charity which serve as presents), a bit of fun and social media. Make a donation of just £5.00 to Farm Africa and they send you your very own model and a challenge to ‘pimp’ to give it a bit of character. When you’ve pimped your goat you can post a photo of it to the ‘Pimp your Goat’ Flickr group along with a story behind your goat’s new identity. Hundreds of goats have been ‘Pimped’ as a result of the campaign and thousands have been raised for Farm Africa.