Conservation organization the World Wildlife Fund has integrated its gift catalog into Facebook.
If you go to the “adopt” tab on WWF USA’s Facebook page, you’ll see links to allow you to virtually adopt species or buy items such as WWF-branded gear or apparel. Supporters can choose their symbolic adoptions from more than 100 species, ranging from favorites such as tigers, pandas, and polar bears to a new barn owl and brown pelican. Supporters who donate at least $50 can get a free animal soft toy of their choice delivered free anywhere in the US.
All of this has been available from the WWF catalog and online Gift Center for some time. Since WWF first opened its online Gift Center, annual online giving has grown to approximately $12.5 million, with a large proportion happening during the holiday season.
The difference now is that the Gift Center on Facebook is fully integrated with the site’s ‘like’ and ‘share’ features and users can make wishlists, hopefully helping WWF’s marketing message spread virally. Also it’s built into Facebook’s iframe, providing supporters the ability to make a donation without ever leaving Facebook’s site – yet the secure process is powered by WWF’s existing Gift Center website.
Online shopping is becoming quite a trend on Facebook and it’s good to see non-profit organizations like WWF making use of it as well as the big e-commerce sites.