Just yesterday I was singing Nike’s praises for what I think is an awesome new advert for the French football fan market. However, within an hour a certain Weldon Kennedy pointed out that even the likes of Nike have their bad days in the ad world and pointed me in the direction of this shocker. At best this advert is funny and at worst it’s an embaressing attempt by a brand trying to claim a bit of hiphop counter culture for the purpose of perpetuating consumer culture. For your eyes only (and anyone else who has heard of some small time website called YouTube) I present Fulham’s Clint Dempsey in his first and (hopefully) last attempt at rapping. O dear
This is great fun. A map of London showing the density of surnames . No surprises here I guess. Here’s the link http://names.mappinglondon.co.uk/
Just as, if not more, interesting is Public Profiler World Names which allows you to see the density of your surname throughout. Not surprisingly my German Jewish surname is mostly seen across the pond.
I don’t even understand French but I just love this advert. The video features a voiceover with dialogue from a scene from the play Cyrano de Bergerac, narrated by French hip-hop artist Oxmo Puccino
City Harvest,a charity which feeds homeless New Yorkers, is reaching donors with an innovative advertising campaign that uses technology commonly used by for-profit marketers but new to fundraisers. On advertisements in print, phone kiosks, transit shelters, and on Facebook, City Harvest has incorporated a QR code, which functions like a barcode and can be scanned by mobile phones.
By scanning the QR code users will have the option to go to the City Harvest website, read facts about City Harvest, view a video illustrating City Harvest’s work, and make a donation online or by clicking a button to call City Harvest directly. Donors can choose the amount they wish to donate and get more information about City Harvest at the touch of a button.
The QR codes can be found on City Harvest’s new advertising campaign featuring New York City residents that have taken action to fight hunger.
“In an era of mobile technology, potential donors want and expect to be able to act immediately,” said Jilly Stephens, executive director of City Harvest. “QR codes allow New Yorkers just learning about City Harvest to get more information quickly and easily as well as give.”
“QR codes are changing the future of donor-charity relationships. They allow nonprofits to interact with their donors by exchanging engaging content,” said Irina Skaya, marketing manager at Horizon Media. “QR codes can be used without monthly running costs and function without limiting the dollar amount donors give to the nonprofit.”
Currently, City Harvest helps feed over 300,000 hungry men, women, and children each week. Donate
A pair of New York-based entrepreneurs have launched the Jewish equivalent of Groupon. Jdeal, which was launched just before Hanukkah, features discounts from New York shops selling everything from Kosher food to restaurants and hotel deals to entertainment packages designed to appeal to Jewish users
Jdea has already signed up 5,000 in just six weeks.
Like Groupon, jdeal relies on its members to spread its potential deals across the Web—usually through social media—until they reach a preset number of committed buyers. Once a deal reaches its tipping point, Jdeal shares any associated revenue with its merchant partners.
The plan going forward is to introduce versions of jdeal in seven other cities in the U.S. and Canada over the next year to 18 months. The company has also just launched an affiliate program, through which various Web publishers will get incentives to promote jdeal offers.
But why does the Jewish community need its own version of Groupon? “Groupon does not necessarily offer deals that are relevant to Kosher consumers, for example,” said Jdeal. “And other Jewish businesses don’t necessarily want to offer 50 percent off discounts to people that are not likely to become repeat customers.”
I wonder if someone will invent ChavDeal or HipHopDeal?
Simple, effective and engaging idea from Orange….
So it goes like this:
1. Describe yourself in a tweet – and don’t forget the #secretportraits hashtag
2. If your tweet intrigues us, our illustrators will dive into your Twitter profile to find out more about you
3. They’ll draw a secret portrait based on what they read in your Twitter feed
4. When it’s ready, we’ll send the portrait to you and post it up on The Feed
Thanks to my colleague at Blue Rubicon Lotte Jones for pointing this out. In Lotte’s own words: “What’s better is that the pics are really, well, random..a bit like the exhibitions schools put on to show-off GCSE art entrants’ work”
…I’ll let you be the judge of whether the school association is a good thing
Conservation organization the World Wildlife Fund has integrated its gift catalog into Facebook.
If you go to the “adopt” tab on WWF USA’s Facebook page, you’ll see links to allow you to virtually adopt species or buy items such as WWF-branded gear or apparel. Supporters can choose their symbolic adoptions from more than 100 species, ranging from favorites such as tigers, pandas, and polar bears to a new barn owl and brown pelican. Supporters who donate at least $50 can get a free animal soft toy of their choice delivered free anywhere in the US.
All of this has been available from the WWF catalog and online Gift Center for some time. Since WWF first opened its online Gift Center, annual online giving has grown to approximately $12.5 million, with a large proportion happening during the holiday season.
The difference now is that the Gift Center on Facebook is fully integrated with the site’s ‘like’ and ‘share’ features and users can make wishlists, hopefully helping WWF’s marketing message spread virally. Also it’s built into Facebook’s iframe, providing supporters the ability to make a donation without ever leaving Facebook’s site – yet the secure process is powered by WWF’s existing Gift Center website.
Online shopping is becoming quite a trend on Facebook and it’s good to see non-profit organizations like WWF making use of it as well as the big e-commerce sites.
Last week at the New Media Age Live event in London Matt Rhodes from Fresh Networks presented a fascinating case study of how the agency came up with a unique way to promote Jimmy Choo’s new trainer. Here’s a summary of the campaign and Matt’s slides.
• Using 4Square Jimmy Choo trainers checked-in to different locations throughout London that Jimmy Choo customers would be likely to visit – e.g Expensive restaurants and art galleries. Fans then had 5mins to get to the location to win the trainers
• Years were spent building up the 250K Facebook ‘Likes’, but more important than the number is the fact that engagement from fans on the Page was higher than on any other UK based brand, apart from Burberry
• Wide online coverage quickly became led to stories in national newspapers
• Sales of the trainer increased by 33%
One interpretation of the term “digital footprint” is about a brands reach, influential and consumer engagement. This study shows fashion brands hold eight of the top 10 slots in the second annual Digital IQ Index for Luxury. Only two brands, Louis Vuitton and Ralph Lauren, managed to hang on to their ‘Genius’ ranking, with newcomers, Coach, Gucci, Hugo Boss, Burberry and Dolce & Gabbana making significant investments in the medium in 2010. The Digital IQ Index® measures and ranks a brand’s “digital footprint” across four dimensions: effectiveness of a brand’s site, digital marketing, social media and mobile.
The top 10 brands are:
2. Louis Vuitton, Ralph Lauren (tied)
5. Hugo Boss
7. Dolce & Gabbana
8. Giorgio Armani, Swarovski (tied)
Key findings of the Digital IQ Index include:
- The standard deviation of Digital IQ increased from 29 to 39 from 2009 to 2010 indicating a larger disparity across brand efforts. Legendary brands such as Prada, Christian Dior, Cartierand Rolex dropped significantly suggesting they are largely ignoring the digital medium.
- Traffic to brand sites from Facebook more than doubled in 2010, growing from 3.4 percent to 7.1percent with 73 percent of luxury brands registering the social media giant as a top eight source of traffic. Traffic from Twitter and YouTube decreased.
- Brand sites with social sharing recorded annual traffic growth of 42 percent versus 18 percent forbrands without social sharing suggesting the increasing importance of social media optimization.
- There is a Digital IQ disparity across the three major luxury conglomerates, LVMH boasts an average IQ of 118 across its eight brands in the study. Gucci Group registered an average IQ of 109 across five brands. Richemont has fallen behind with an IQ of just 84 across its nine brands.
- Digital competence leads to more site traffic. The 21 brands that increased their Digital IQ demonstrated annual traffic growth of 52 percent versus traffic growth of just 8 percent for brands that registered IQ decreases.
- The 39 brands that sell online boast a Digital IQ of 117 versus an average IQ of 79 for the 33 brands that are not e-commerce-enabled.
- There is still substantial low hanging fruit around basic digital marketing tactics. Only half of brands engage in email marketing, only two in five are purchasing search terms and only 10% have mobile sites.
To download the ranking and preview of the report go to:www.L2thinktank.com/luxury2010digitaliq
Professor Galloway will discuss the results from his study at the L2 Innovation Forum, co- hosted by NYU Stern, to be held on Friday, November 5, 2010 at The Morgan Library in New York City. To register, visit: http://l2innovation2010-StudyPressRelease.eventbrite.com
Check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly integrate a shopping experience around it through YouTube’s annotation feature. Here you see fashion stylist Louise Roe handing out all sorts of tips and tricks in a very nicely designed brand channel, before showing you how each outfit looks on a model, along with annotations on each item that take you seamlessly to product pages on the French Connection Online Store.