Tag Archives: charity

QR Codes to Increase Charity Donations

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City Harvest,a charity which feeds homeless New Yorkers, is reaching donors with an innovative advertising campaign that uses technology commonly used by for-profit marketers but new to fundraisers. On advertisements in print, phone kiosks, transit shelters, and on Facebook, City Harvest has incorporated a QR code, which functions like a barcode and can be scanned by mobile phones.

By scanning the QR code  users will have the option to go to the City Harvest website, read facts about City Harvest, view a video illustrating City Harvest’s work, and make a donation online or by clicking a button to call City Harvest directly. Donors can choose the amount they wish to donate and get more information about City Harvest at the touch of a button.QR Codes in Advertising

The QR codes can be found on City Harvest’s new advertising campaign featuring New York City residents that have taken action to fight hunger.

“In an era of mobile technology, potential donors want and expect to be able to act immediately,” said Jilly Stephens, executive director of City Harvest. “QR codes allow New Yorkers just learning about City Harvest to get more information quickly and easily as well as give.”

“QR codes are changing the future of donor-charity relationships. They allow nonprofits to interact with their donors by exchanging engaging content,” said Irina Skaya, marketing manager at Horizon Media. “QR codes can be used without monthly running costs and function without limiting the dollar amount donors give to the nonprofit.”

Currently, City Harvest helps feed over 300,000 hungry men, women, and children each week. Donate

From Socialnomics.net

WWF Opens Online Gift Shop On Facebook

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Conservation organization the World Wildlife Fund has integrated its gift catalog into Facebook.

If you go to the “adopt” tab on WWF USA’s Facebook page, you’ll see links to allow you to virtually adopt species or buy items such as WWF-branded gear or apparel. Supporters can choose their symbolic adoptions from more than 100 species, ranging from favorites such as tigers, pandas, and polar bears to a new barn owl and brown pelican. Supporters who donate at least $50 can get a free animal soft toy of their choice delivered free anywhere in the US.

All of this has been available from the WWF catalog and online Gift Center for some time. Since WWF first opened its online Gift Center, annual online giving has grown to approximately $12.5 million, with a large proportion happening during the holiday season.

The difference now is that the Gift Center on Facebook is fully integrated with the site’s ‘like’ and ‘share’ features and users can make wishlists, hopefully helping WWF’s marketing message spread virally. Also it’s built into Facebook’s iframe, providing supporters the ability to make a donation without ever leaving Facebook’s site – yet the secure process is powered by WWF’s existing Gift Center website.

Online shopping is becoming quite a trend on Facebook and it’s good to see non-profit organizations like WWF making use of it as well as the big e-commerce sites.

Source: AllFacebook

Mixing up alternative charity gifts and social media

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Charity Farm Africa have come up with a novel way to fundraise, combining the age old charity idea of promoting ‘alternative gifts’ (i.e. donations to charity which serve as presents), a bit of fun and social media. Make a donation of just £5.00 to Farm Africa and they send you your very own model and a challenge to ‘pimp’ to give it a bit of character. When you’ve pimped your goat you can post a photo of it to the ‘Pimp your Goat’ Flickr group along with a story behind your goat’s new identity. Hundreds of goats have been ‘Pimped’ as a result of the campaign and thousands have been raised for Farm Africa.

Surfing Goat

Charity uses social media to deliver alternative Christmas speech

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National UK children’s charity Barnardos used this year’s Christmas day to takeover the MySpace homepage to deliver their crowd sourced ’Teens’ Speech’.

The Teens’ Speech was an open invitation to British teenagers to address the nation. It gave young people the chance to speak out on a range of profoundly important issues and provide the rest of us with an extraordinary opportunity to see the future through their eyes.

Barnardos travelled up and down the UK filming young people with something to say. They also encouraged young people to get involved online and questioned teens on important issues and providing avenues for debate and dialogue on MySpace, Facebook, Youtube and on The Teens’ Speech blog.

The final compilation was taken from the best of the submissions from teens throughout the UK.

The Teens’ Speech from Barnardo’s on Vimeo.

Mixing up alternative charity gifts and social media

Leave a reply

Charity Farm Africa have come up with a novel way to fundraise, combining the age old charity idea of promoting ‘alternative gifts’ (i.e. donations to charity which serve as presents), a bit of fun and social media. Make a donation of just £5.00 to Farm Africa and they send you your very own model and a challenge to ‘pimp’ to give it a bit of character. When you’ve pimped your goat  you can post a photo of it to the ‘Pimp your Goat’  Flickr group along with a story behind your goat’s new identity.  Hundreds of goats have been ‘Pimped’ as a result of the campaign and thousands have been raised for Farm Africa.

Surfing Goat