This speech by Robin Wight, President of the Engine Group, is from back in Spring 2010 at LikeMinds but I still absolutely love it.
Here Robin talks about advertising case studies, human evolution, sociology and why the future is necessarily social.
I’m not a big fan of Bing (perhaps I need to spend more time on it) but this campaign is great. I don’t need to write much as it’s all explained in the below video but the main point is that there was a 7% increase in Bing usage. Impressive stuff. The video talks about how the campaign was covered by major online influencers, but let’s not kid ourselves I’m sure you could film Jay-Z standing still in an empty car park in Slough (no offence intended) and get global coverage. Also, I’m sure there was a major PR strategy running alongside the social/digital execution. Nonetheless, fair play to Bing, I love this campaign and if the stats are to be believed it had a realy positive impact on the business. Hats off
*Thanks to my colleague Katy Borluvie for pointing this campaign out to me
The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games.
From Digital Buzz
Using the insight that unless you’re actually running, the product benefit (energy release with every step) remains undiscovered, Reebok has employed a social media strategy to encourage people to get off the sofa and start running.
Just as, if someone is trying to give up smoking or lose weight they tell their friends to gain support in their efforts – and relentless mocking if they fail – Reebok has enlisted its paid athletes to add a personal twist to the idea and to help spread news of the app.
So if users complete a run – or fail to undertake a run that they have promised to do – posts and videos will be posted to their YouTube site either praising their efforts or lambasting their lack of dedication.
Reebok athletes such as Amir Khan and Lewis Hamilton will also be using their Twitter accounts to encourage users to undertake their runs with personalised tweets for users, helping to spread news of the app across a number of platforms.
From: Contagious Magazine
This alternate reality game was created by California-based 42 Entertainment to promote the Batman movie. Players took to the streets dressed as the Joker, the movie’s villain, and campaigned for a new mayor of Gotham City. More than 10 million people in 75 different countries participated, and the film went on to become the highest-grossing movie of 2008. However, one of the Forbes judges questioned whether the high development cost needed for an alternate reality game this extensive yielded strong returns given the initial investment required.
Simple, effective and engaging idea from Orange….
So it goes like this:
1. Describe yourself in a tweet – and don’t forget the #secretportraits hashtag
2. If your tweet intrigues us, our illustrators will dive into your Twitter profile to find out more about you
3. They’ll draw a secret portrait based on what they read in your Twitter feed
4. When it’s ready, we’ll send the portrait to you and post it up on The Feed
Thanks to my colleague at Blue Rubicon Lotte Jones for pointing this out. In Lotte’s own words: “What’s better is that the pics are really, well, random..a bit like the exhibitions schools put on to show-off GCSE art entrants’ work”
…I’ll let you be the judge of whether the school association is a good thing
Looks like LikeMusic took over the theme of the day.
What do you think, does this reflect the top level feelings about the event so far?
Click to enlarge
In the second of a series of posts throughout the party conference season, and as a result of ongoing press coverage about politicians using social media to promote themselves and engage with voters, I have begun to undertake some thorough analysis of how MPs are using twitter.
The above is a map of Labour MPs on twitter, showing who follows who. The blue circles represent MPs and the arrows show who they are friends with. The bigger the circle, the more friends they have; and the closer they are to one another the closer their friendship groups.
The data behind this map shows that the title of Labour ‘twitter tsar’ should be awarded to Ed Miliband, not Kerry McCarthy . Although Ed Miliband has 21 fewer followers, popularity in social networks is not everything. In the network of MPs he has a higher degree of ‘betweeness centrality’ – he acts as more of “bridge” between MPs and so has a higher level of potential to spread messages amongst all of them.
So if you want Labour MPs to take up an issue for you on twitter, Ed Miliband is the man to talk to. Interesting that in the Westminster village he is being touted as a future leader of the Party – perhaps twitter is more reflective of the ‘real’ political world than first thought!
Next week I’ll be mapping Tory MPs and the following week I’ll look at all the MPs on twitter to see if any conclusions can be drawn (excuse the pun!), analysing who MPs follow other than their peers.
Social Media and the Labour Party:
League table of Labour MP’s twitter influence (according to Twitter grader):
| Following: | Followers: | |
| Tom Watson - @tom_watson | 1410 | 5385 |
| Kerry McCarthy - @KerryMP | 1298 | 2722 |
| John Prescott - @JohnPrescott | 69 | 6805 |
| Sadiq Khan - @SadiqKhan | 1481 | 2840 |
| Tom Harris - @TomHarrisMP | 374 | 2073 |
| David Lammy - @DavidLammyMP | 300 | 2845 |
| Edward Balls – @edballsmp | 265 | 2930 |
| Edward Miliband – @EdMilibandMP | 881 | 2122 |
| Jim Knight - @jimknightmp | 275 | 1495 |
| Andy Reed - @andyreedmp | 137 | 950 |
| David Miliband - @Dmiliband | 27 | 1434 |
| Siôn Simon - @sionsimon | 815 | 1333 |
| Ben Bradshaw - @BenBradshawMP | 53 | 1383 |
| Eric Joyce - @ericjoyce | 311 | 816 |
| Harriet Harman – @HarrietHarman | 73 | 1981 |
| John Denham - @Johndenhammp | 1 | 1089 |
| Kevin Brennan - @KevinBrennanMP | 54 | 1049 |
| Liam Byrne - @LiamByrneMP | 53 | 983 |
| Frank Field - @frankfieldteam | 5 | 718 |
| Linda Gilroy - @LindaGilroyMP | 45 | 613 |
| Anne Snelgrove - @annesnelgrovemp | 76 | 677 |
| Celia Barlow - @CeliaBarlowMP | 405 | 780 |
| Sarah McCarthy-Fry - @smccarthyfry | 200 | 593 |
| Virendra Sharma – @VirendraSharma | 190 | 673 |
| Hazel Blears - @HazelBlearsMP | 10 | 644 |
| Andrew Gwynne – @Andrew_GwynneMP | 106 | 433 |
| David Wright - @DavidWrightMP | 75 | 482 |
| Derek Wyatt - @wyattd | 135 | 511 |
| Linda Riordan - @Linda_Riordan | 52 | 472 |
| Elliot Morley – @elliotmorley | 12 | 4644 |
| Ian Cawsey - @iancawsey | 37 | 395 |
| Parmjit Dhanda – @ParmjitDhanda | 359 | 469 |
| David Kidney - @davidkidney | 146 | 411 |
| Gillian Merron – @GillianMerron | 14 | 380 |
| Gisela Stuart – @GiselaStuart | 62 | 383 |
| James Plaskitt - @JamesPlaskittMP | 37 | 385 |
| Anthony D Wright – @tonywrightmp | 216 | 350 |
| Alison Seabeck – @alisonseabeck | 190 | 263 |
| John Spellar - @spellar | 14 | 235 |
| Paul Clark - @paulclarkmp | 157 | 209 |
| David Drew - @DavidDrewMP | 13 | 155 |
| Michael Foster – @MikeFosterMP | 10 | 153 |
| David Chaytor - @chaytord | 1 | 161 |
| Margaret Moran – @margaretmoranmp | 15 | 150 |
*MP list taken from Tweetminster Week commencing September 21st
Originally posted on the Digital Public Blog
