Check out the worlds first YouTube store (I think…) called the YouTique by French Connection with agency Poke, London. It’s a very clever way of taking the current trend around video based fashion tips and stylists, then working to seamlessly integrate a shopping experience around it through YouTube’s annotation feature. Here you see fashion stylist Louise Roe handing out all sorts of tips and tricks in a very nicely designed brand channel, before showing you how each outfit looks on a model, along with annotations on each item that take you seamlessly to product pages on the French Connection Online Store.

Source: DigitalBuzz